ABC News
Refreshing a major media site leading up to the 2016 election
ABC News asked us to help refresh their iOS and Android apps, as well as their online home page in the lead up to the 2016 election. The design challenge was to create a user experience that was more engaging and visually led, did a better job integrating content across the entire ABC family of networks, while still maintaining an overall focus on breaking news and in-depth reportage and story updates that drive audience interest in the news cycle.
