Belay
Food allergy management for kids and their caregivers
Belay is dedicated to finding solutions for the unmet needs of children and families affected by life-threatening food allergies. We were privileged to collaborate with the Belay founding team to envision what an integrated solution of digital and physical services designed for the unique needs of families caring for children with serious food allergies. Deborah Adler and Eric Freitag convened a super-team, with Adler Design leading brand, Impel Studio driving industrial design for digital health wearables and home kits, Tomorrow Lab solutioning mechanical and industrial design, and the Studio Rodrigo team helping to establish overall service frameworks and digital design of the companion apps for wearables and hardware devices.
