little otter
Whole-family approach to mental healthcare
Little Otter provides holistic, evidence-backed mental health care for children 0-18 and their families. Through its virtual care platform and offerings, Little Otter provides a comprehensive suite of mental health services that go beyond just treating children to address the needs of the entire family.
Founded in 2020 by Dr. Helen Egger, a leading child psychiatrist, and Rebecca Egger, an expert in technology and product development, Little Otter is on a mission to make mental health care accessible, effective, and personalized for families everywhere.
Brand refresh
We collaborated with Little Otter to elevate their brand as they expanded their care offerings beyond early childhood to support families at every stage. We refined their existing visual language to signal growth and maturity, while maintaining the warmth and approachability of their brand.
Brand application
The brand refresh was extended across a variety of applications, including whitepapers, physician one-pagers, postcards, and more.
DIGITAL
We rolled out the updated brand on their app and new website, which we helped launch with the help of our development partner, Better Mistakes. The new website featured refreshed go-to-market messaging and robust audience pages, and the launch coincided with the exciting announcement of Little Otter's $9.5M fundraise.
