PEOPLE Project
Redefining executive search for the tech industry
People Project is a specialized executive search firm operating at the intersection of human connection and cutting-edge technology. Their mission is to unite innovative companies with top-tier leaders in engineering, product development, AI, and data science.
Brand
We partnered with People Project to develop a brand identity that reflects their position as matchmakers for the tech industry's most crucial roles. We created a sophisticated yet approachable visual language that speaks to both the technical expertise and the human insight that People Project brings to their search process. The brand elements were crafted to resonate with both the technical community and the broader tech ecosystem, ensuring clarity, engagement, and authority in the brand voice.
THE SAPLING
The new visual identity centers on the Sapling icon, symbolizing growth with a warm, approachable wordmark in TASA Orbiter Display. This versatile logo anchors a broader visual system featuring a dynamic color palette that juxtaposes neutral tones with vibrant accents. The design reflects People Project's blend of established industry knowledge and cutting-edge tech leadership while emphasizing growth and human connection.
BRAND AND LAUNCH STRATEGY
We created an explainer video detailing their proven methodology and specialized toolset, blending professionalism with approachability. Our promotion strategy utilized a phased launch approach that included LinkedIn and email newsletter content, featuring brand announcements, thought leadership, client testimonials, and process highlights, all with consistent custom visuals.
Our collaboration resulted in a cohesive brand experience, enhancing their unique value in the executive search market.
Jodi Jefferson, Founder & Managing Partner
