Sonic Roofing
Making roof installations easy with instant quotes.
Sonic Roofing is a roof installation company in western Connecticut that uses satellite imaging to generate instant quotes. Their mission is to make home repairs as simple as possible with quick installations, lasting warranties, and same-day cleanup.
brand
We partnered with Sonic Roofing to develop a brand identity that felt approachable and trustworthy. We created a visual language that felt grounded in the construction industry and communicated the simplicity of the quote generation experience. The brand elements were crafted to stand out across a variety of use-cases; from yard signs to social media ads and communicate the speed and reliability of Sonic Roofing’s service.
the wordmark
The Sonic Roofing wordmark embodies a simple industrial aesthetic that would feel at home amongst tool brands. Set in the Skanner typeface by Approximate Type it features clean heavy letterforms and the implied roof of the terminal in the “S”.
brand and launch strategy
We positioned Sonic Roofing as a “Main Street” business, establishing a trustworthy, no-hassle roofing experience with a strong, industrial-yet-approachable identity. We supported the mobile-first website with marketing efforts that included social media, email, and targeted outreach to reinforce Sonic Roofing’s reputation as a competent, professional, and customer-first service.
Between the online experience and marketing collateral, Sonic Roofing maintains a direct and confident tone with clear, practical, and action-oriented language.
herbert moore, founder, sonic roofing
